Choosing The Right Business Idea and Finding Customers with Ajay Goel of GMass

Ajay Goel is the founder of GMass, a tool that overlays onto Gmail and allows you to send mass mail merge email campaigns—helping you reach more people with your outreach campaigns. Today, the company is generating more than $100,000/mo in recurring revenue and has more than 6,000 plus paying customers.

Some questions I ask:

  • How did you come up with the idea for GMass?
  • Did you develop and build GMass?
  • How did you get your first customer?
  • What were you charging in the beginning?
  • How do you turn free users into paying customers?
  • What were the biggest lessons when going from 0 to $115k in monthly revenue?

Things we talk about:

  • Picking the right business idea
  • Endless possibilities with Google API
  • Promoting  with Reddit, HackerNews and ProductHunt
  • Giving your company with personal branding
  • How to make content marketing work for your business

Links & resources mentioned in the episode

Siimon Sander

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