Siimon Sander

I write about the
inside details of my companies & investments

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    About Me

    I’m the CEO & Owner of Need/Want, a portfolio of profitable small businesses we start, own, & operate.

    Over the years we’ve created many physical product brands. Some of them failed, some were acquired, and others turned into multi-million dollar brands like Peel.

    I don’t have any formal training – I’ve winged it ever since dropping out of school. I’m a Forbes 30 Under 30 and my business was named by Inc. as one of the fastest growing private companies in America in 2018 (ranked #1 in our state and #108 nationwide).

    I started this site to share everything I’ve learned. You can read more about me here.