You want to reach out to someone who probably doesn’t have a lot of free time. Maybe it’s an influencer in your niche, maybe it’s a possible mentor or maybe it’s some A-list celebrity.

If possible, you want to email them directly and avoid gate-keepers (secretaries and assistants). You can find almost any email address by using Hunter or VoilaNorbert.

Once you have the email address, it’s important to realize that many of these people get hundreds, if not thousands of emails a week.

To stand out, the goal is to get your foot in the door. You want to send a short and concise email with a tiny request in it.

A tiny request could be one or two short questions. Once you get a reply, you can increase the size of the request and eventually you’ll be able to pitch your idea.

Too often, people send cold emails that ask too much – 30 minute Skype call, a request to meet-up in person, etc. Many of these emails go unanswered because it’s too big of a commitment.

If you think about it, making connections is like dating. Asking your new date to move in with you right away doesn’t make sense. On the other hand, if you’ve been going out for a while and there is a connection, going for a big ask is much easier.

The goal is to start with a tiny request and go from there.